Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products.

Bibliographic Details
Main Author: Gershman, Michael
Format: Book
Language:English
Published: Reading, Mass: Addison-Wesley Pub., 1990.
Subjects:

Penampang

Holdings details from Penampang
Call Number: 658.800973 GER
Accession Item Category Format Status Notes
0003257531 Loan Item English Adult Non-Fiction AVAILABLE
0003257532 Loan Item English Adult Non-Fiction AVAILABLE